B
CBeebies app from BBC
BC Worldwide Latin America has
launched a new CBeebies app,
featuring a Subscription Videoon-Demand (SVoD) service
that will enable parents
and caretakers to stream
content for preschoolers
on mobile devices. The app
will offer complete episodes
of children’s programming
in Spanish, along with
educational games and
information about parenting
for adults, in a secure digital
environment.
The CBeebies app offers
young viewers the opportunity
to enjoy their favourite shows
away from their living rooms and
complements the network’s current
TV offering. CBeebies is the UK’s
number one children’s channel and the only
one recommended by the Mexican Pediatrics
Association (AMP) for its educational value and
high-quality content.
This new app will be available for mobile
devices – smartphones and tablets - using iOS
and Android systems with a seven-day free
M
trial. Following the trial period, subscription to
the service will cost US$4.99 per month (prices
vary by country).
“We are constantly looking for new ways to
engage our audiences, whose loyalty is key to
the future of our business. Our new APP enables
us to expand the CBeebies experience beyond
the TV screen to a new generation of viewers,
providing them with access to their favourite
content at their convenience,” said Fred Medina,
executive VP and managing director at BBC
Worldwide Latin America & US Hispanic.
The new CBeebies app launched in Mexico in
May with subsequent expansion to the
rest of Latin America, including Brazil
–with content dubbed into Portuguese
– and the US Hispanic market.
During the launch phase, users
will be able to stream a selection of
international hit CBeebies titles such
as Charlie & Lola, Sarah & Duck
(winner of the 2014 BAFTA award
for Preschool Animation), and The
Numtums, a series that instils a love
of numbers in young audiences. Over
time, the CBeebies app will add more
new episodes and series to its content
offering, all of them dubbed into
Spanish.
In addition to television content,
the app enables children to practice
specific skills through puzzles, memory games
and colouring. Adults can find articles of
interest about topics such as parenting and
early childhood education.
The new CBeebies app was developed by
Playground Serious Fun for BBC Worldwide
Latin America.
Bango launch in four LatAm
markets
ay 2015 saw
Bango the
mobile payment
company, launch app
store carrier billing in four
markets in Latin America,
including two launches for
Google Play. With additional
new markets expected to
launch during the year, the
Bango Payment Platform is
at the forefront of the app
economy across the LatAm
region.
These launches will enable
carrier billing, through the
Bango Payment Platform, for:
Telefónica Colombia
subscribers using Windows
Phone Store; Telefónica
Colombia subscribers using
Mozilla’s Firefox Marketplace;
Nextel Mexico subscribers
using Google Play; and Iusacell
Mexico subscribers using Google
Play.
The Bango Payment Platform
enables one-click mobile
payment at massive scale,
maximising conversion rates and
driving revenues for app stores,
mobile operators and content
Bango Payment Platform enables
app stores to increase their sales
by making payment easier and
faster.
Bango already powers carrier
billing in a number of Latin
American markets, for users
of Windows Phone Store,
developers. Bango’s