LatAm telco revenue to hit $110bn
by 2018
Latin America’s telecom
services generated $107.7
billion (€96.5bn) in revenue
in 2014, according to data
from Dataxis. By 2018, this
figure will grow by 2%,
reaching $109.8 billion.
Data includes combined
revenue from mobile,
fixed telephony and fixed
broadband services in
the region’s seven largest
markets: Argentina, Brazil,
Chile, Colombia, Mexico, Peru
and Venezuela.
At the end of 2014, the
mobile sector accounted
for close to 69% of total
telecom revenue. Although
Brazil and Mexico have the
highest number of lines, Chile
shows the highest per capita
mobile penetration rate in the
region (151.7%), followed by
Argentina (145.8%). America
Móvil and Telefonica emerge
as the region’s top wireless
service groups, measured by
number of accesses.
Meanwhile, the fixed
broadband sector accounted
for nearly 12% of total revenue
in 2014. Dataxis expects
this figure to grow to close
to 15% by 2018. Argentina is
the country with the highest
fixed broadband penetration
rate among the countries
surveyed, with 49.5%,
followed by Chile (47%).
Dataxis believes that
DSL in its different variants
will continue to be Latin
America’s dominant last-mile
access technology by 2018 –
even when its market share
will diminish in favour of
other options such as cable
modem and fibre to the home
(FTTH).
In the fixed telephony
sector, Brazil has the highest
volume of operational lines,
followed by Mexico. Brazil’s
Oi is the company with the
highest number of active
fixed telephony lines in Latin
America, with little over 15
million subscriptions as of
the end of 2014. Mexico’s
Telmex is next, with over 13
million.
Dataxis estimates that the
total number of active fixed
telephony lines in the region’s
seven largest markets will fall
by 4.6% by 2018. At the same
time, traditional telephony will
begin to lose market share
against new VoIP options,
including those offered via
hybrid fibre-coaxial (HFC)
networks.
As of year-end 2014, cable
operators’ phone lines already
accounted for nearly 12% of
total fixed telephony lines in
the analysed countries. This
proportion is expected to
grow to 18% by 2018.
LatAm distribution for BBC Earth
F
rom September 1, BBC Earth
will be distributed by BBC
Worldwide across Latin
American pay-TV services, on cable,
direct-to-home (DTH) and IPTV
platforms.
Argentina, Brazil, Chile, Colombia, Costa
Rica, Ecuador, El Salvador, Guatemala,
Honduras, Mexico, Nicaragua, Panama,
Paraguay, Peru, the Dominican Republic,
Uruguay and Venezuela will all receive
the channel which offers adventure series,
technology and science programming as well
as local shows.
“Like in the rest of the world, Latin
American viewers are very interested in
getting to know the world we are living in,”
Pinto LAMAC VP
L
AMAC, the Latin American
Advertising Council, has
appointed Lynette Pinto (right)
as its new Vice president of business
development. Previously, she has
worked for companies including
Publicidad Siboney, Kraft Foods, AT&T,
Telemundo, and NBC TV Networks
Distribution.
Gary McBride, president and CEO of
LAMAC, said that Pinto’s appointment
represented a significant step in the business
development strategy of the organisation.
12 LATAM Briefing
said Paul Dempsey, president for global
markets, BBC Worldwide. “The region’s
audience will find the best natural history
“Lynette has a deep understanding of how the
advertising business works. Her experience
has provided her with a broad knowledge
of the different angles of media planning
and buying and this is a fact that LAMAC
understands as her biggest potential to
strengthen the pay-TV business in the region.”
Pinto said her appointment reflected a desire
to take her experience and use it to benefit an
industry that is going through a very interesting
time. “Pay-TV in LatAm still has much room
to grow. My commitment to LAMAC will be
to take the business towards a path in which
advertisers in the region can achieve a better
understanding of how to use this medium and
programming in the world on a single
channel from now on.”
The Latin American premiere follows
BBC Earth’s launch in Poland, the Nordics,
Hungary, Romania and Turkey during
2015. In addition to BBC Earth, the BBC
Worldwide portfolio in Latin America
comprises BBC Entertainment and CBeebies,
which is also available for the US Hispanic
market.
“Thanks to our partners, BBC Earth
will be hitting millions of viewers across the
region,” added Anna Gordon, BBC
executive VP for Latin America. “Working
with the best documentary editors has
enabled us to build up a channel which
inspires people.”
make the most of it in order to generate the
greatest return on their advertising investment
in pay-TV.”