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3. DAO NGUYEN,

PUBLISHER OF BUZZFEED

Focus:

Using creativity and intuition

Action:

Assess the situation using applicable data, individual thoughts and instinct

Outcome:

More often than not their articles succeed, but sometimes they don’t. It is a trial and error process but nonetheless, it allows for constant improvement

2. MARK PARKER,

CEO OF NIKE

Focus:

Produce as many ideas as possible - there is no wrong answer

Action:

Don't overthink it, trust your instincts - as as Nike would say Just Do It

Outcome:

Group of employees who can rely on one another to make strong decisions