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The problem is that these two systems don’t always agree, and sometimes laziness, and lack of attention to detail can cause grave consequences to your decision making in the business world and in your daily life.
Marketing loves to take advantage of our system 1 thinking. One example of our system 1 shortcomings is called the framing effect – 90% organic juice sounds way better than 10% inorganic juice. Or the truth illusions – increased exposure to information increases our opinion that the information presented really is the truth. A great example of this was the cultural acceptance of smoking’s benefits in the 1960's when smoking was advertised as healthy. These are just a couple of cognitive biases that easily trick us when we are not aware of them. A positive to take away from all of this is that being aware of these mental weaknesses and assessing them with our system 2 thinking can give us an edge in our decision making over the people who fall into these cognitive traps.
So keep these biases in mind and when in doubt, don’t be afraid to turn on your system 2 thinking and put a little effort into making the right decision!
For more details check out
New York Time's Best Selling Book:
Thinking Fast and Slow