TACKLES WEEDS( LITERALLY) AT THE ROOT
EDITOR’ S CHOICE
eWEEDING ROLLER UNRIVALLED:
TACKLES WEEDS( LITERALLY) AT THE ROOT
eWeeding Roller
Controlling weeds in a smart and sustainable way— while ensuring that unwanted vegetation does not quickly return and no use of pesticides— has until recently been an extremely difficult, if not impossible, challenge. But now there is a machine that is unmatched in performing this task.
Which machine are we talking about? The eWeeding Roller powered by Zasso. During the FutureScape event in London, this powerhouse was introduced to the United Kingdom. What makes it different from all other machines we have known so far? Michel and Sonja Wimmers are happy to explain. Together, they founded the company Wimmersson on 1 February 2023, a business fully dedicated to weed control by means of a new mode of action: electricity.
Conceived in 2019, further developed in 2023, ready for today Although the company itself is still young, Michel Wimmers’ knowledge and expertise go back much further. The eWeeding concept emerged in 2019 after years of preparatory work under his leadership, as an innovation project of Bayer CropScience’ s Environmental Science division in the Benelux. In early
2023, the project was transferred to Wimmersson to further develop eWeeding.
Wimmers explains:“ At that time, I had already been working at Bayer for about twenty years. From a commercial perspective, it became less attractive for them to continue the project. While there was interest in the Benelux, interest in other major European countries was limited, and outside Europe there was virtually none. Legislation plays a major role in this. The Netherlands is quite strict and allows only a few exceptions to the ban on pesticide use outside agriculture— namely
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