Landscape & Urban Design Issue 67 2024 | Page 64

LANDSCAPING SERVICES

BLOOMING URBAN LANDSCAPES

For two decades , Pictorial Meadows has been successfully supplying , installing and maintaining largescale urban meadows which transform urban landscapes into vibrant , environmentally-conscious spaces .
This article delves into a variety of urban projects by Pictorial Meadows , exploring their approach in creating resilient and engaging naturebased solutions for diverse urban environments .
Meadows for Urban Brownfield Sites With urbanisation on the rise , there is a pressing need for vibrant and cost-effective landscaping solutions that transform brownfield sites into aesthetically-pleasing spaces . Temporary meadows , composed primarily of annuals , have emerged as an effective solution . Pictorial Meadows ’ products have been used on over 150 hectares of development land , bringing not only colour and ecological benefits , but also effectively reducing antisocial behaviour . Research from the University of Sheffield validates the positive impact of Pictorial Meadows , fostering heightened feelings of happiness , calmness and relaxation among community members .
Grand Displays at Visitor Attractions Iconic locations like the Olympic Park in London and The Tower of London serve as testaments to
Pictorial Meadows ’ ability to create impact on a large-scale and their ability to transform existing as well as newly redeveloped urban spaces . Over one hectare of meadows was planted across these two events . The Tower of London Superbloom Project alone utilised over twenty million seeds from twenty-nine flower species , creating an immersive , sensory experience which captivated visitors with vibrant flowers and buzzing bees . How much visitors enjoyed the spectacle was evidenced by the number of posts and positive comments on social media .
Highways and Council Initiatives Local councils have harnessed the potential of Pictorial Meadows for highways , using them for central reservations , verges and roundabouts . Rotherham ’ s nine-mile River of Flowers not only reduced maintenance costs and traffic management expenses , but also boosted biodiversity and motorist satisfaction . Testimony to this was , in its first year , the council received over 250 complements about the extensive display .
Coventry , with its sowing of over three hectares of meadows , earned a Green Apple Award for its significant contribution to environmental ‘ greening ’. The irony lies in the fact that these annual meadows which burst with colour were far from being merely green .
Perennials for Long-Term Impact While achieving quick wins is easy with Pictorial Meadows ’ annuals , the focus on long-term solutions takes precedence with perennials . North Lanarkshire has reaped the benefits by utilising Pictorial Meadows to transform urban green spaces into flower-rich meadows , resulting in biodiversity gains and reduced maintenance visits . Solihull Council , through its Green Ways Project , emphasised long-term benefits by employing Pictorial Meadows ’ perennial flower turf on around fifty hectares .
Embarking on a large-scale landscaping project demands a reliable partner , and the reliability of Pictorial Meadows ’ products shine through when used in large projects . Pictorial Meadows ’ seamless blending of horticultural science , environmental management and creative design ensures the creation of successful , sustainable and visually-stunning urban landscapes every time .
Pictorial Meadows is part of The Green Estate Community Interest Company and offers a range of designer meadow seed mixes and turf , complemented by professional meadow creation , management and consultation services .
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