LANDSCAPING SERVICES
“ Using materials free of lead and VOC ( volatile organic compounds ) places Yardex at a top level in terms of sustainability and providing safe products for everyone .
“ Constructing our own process also means we were able to build-in quality control at every stage . Using automation , we know that we ’ re always providing artificial grass that meets the highest standards and gives customers the best-performing turf available .”
A Second Life for Artificial Turf “ In April 2020 , an AMI consulting report stated in 2019 that about 38 % of the sports turf installed was replacing old turf ,” Walid Elhusseiny explains . “ Some 61Mm2 of synthetic grass has required disposal . By 2023 , replacement turf is expected to reach 42 % of demand , so this industry challenge continues to grow .
“ Our turf can have a second life as a downgraded product , be donated by sports clubs to the community , or be partially recycled . As a Synthetic Turf Council member , we actively promote environmentally responsible operations and encourage conversation and education through sponsoring events .
“ Sustainability touches many corners of our industry , and we ’ re always working on how we fit into it , and we ’ ll continue our research and development with the aim of producing 100 % sustainable products .”
Yardex ’ s mission to be a one-stop shop for artificial turf is taken further with its personalized customer experience . European distribution centres are being implemented to ensure fast delivery of standard products and establish networks to deliver custom colour and logo orders quickly .
Visitors to FSB 2023 can explore the Yardex portfolio in Hall 10.2 , Stand C018-D019 , and experience the latest polyurethane and latex coated products for professional sports and landscaping .
Walid Elhusseiny Founder & CEO , Yardex
With over 20 years of experience , Walid Elhusseiny is a highly respected figure within the sports infrastructure and artificial grass production industry . The Canadian-Egyptian entrepreneur was the first to bring artificial grass to the Middle East and Africa in 1999 , and went on to found Stadia in 2010 , a Canadian company dedicated to providing sports and leisure infrastructure solutions . Under Walid ’ s strategic leadership , the company established two international subsidiaries , resulting in an impressive 500 % revenue growth over six years .
In 2019 , Walid founded Yardex , with the aim of becoming a global leader in sustainable artificial turf manufacturing . Utilizing his vast industry knowledge and experience , he oversaw the construction of a cutting-edge manufacturing facility that ensures consistent product quality and full control of the production process .
Yardex ’ s in-house vertically integrated product development approach is centered around sustainability , with a focus on developing a range of sustainable artificial grass products that set new standards within the industry . Walid ’ s vision for Yardex is to redefine the industry by becoming a leading provider of sustainable artificial turf products . www . yardex . com
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