LIGHTING
Image credit : @ upstyleyourhome
Image credit : The Bottle and Glass , Harby
ENHANCING THE GUEST EXPERIENCE WITH CAREFULLY CONSIDERED OUTDOOR LIGHTING
Mara Rypacek Miller , MD of Industville , appreciates that with careful thought and planning , outdoor lighting can have a huge impact on guest enjoyment in a hotel , restaurant or bar . Here , she discusses the principles of outdoor lighting to help hospitality businesses stand out amongst their competitors and deliver an unforgettable , immersive guest experience .
Lighting is one of the most important aspects of any commercial space , both internally and externally . Handcrafted light fixtures give a warm , inviting ambiance as well as plenty of illumination for customers , while choosing quality materials like iron , brass and glass will add texture and visual interest to the overall look of the space . Consider using dimmer switch technology to adjust light levels based on the time of day and the atmosphere you are trying to create .
Enhancing the customer experience through great exterior design is an important factor in running a successful business . Good design should be both aesthetically pleasing and practical , ensuring it has a positive impact on customers ’ satisfaction levels . There are several key elements to consider when designing outdoor lighting for a commercial space that will help to enhance customer experience .
Consider Layered Lighting Layered lighting refers to the art of combining multiple types of lighting to create an extra memorable atmosphere . Just like an interior designer layers a room , consider layering your outdoor space with light and shadows to create depth and interest , captivating guests . Embrace a range of light sources from low-level fixtures to illuminate walkways , trees and gardens , to ambient lighting to create a comfortable level of practical illumination . Add in accent lighting to draw attention to decorative features such as architectural details , garden statues and art , which will create stylish focal points . The key is to provide just enough lighting without overpowering the natural environment .
Aim to Create a Seamless Look from Inside to Out Exteriors are now viewed as an extension of interiors and to create a seamless look from inside the building to out , it ’ s important to make sure the outdoor lighting fixtures are just as stylish and polished as their indoor counterparts .
32 www . landud . co . uk Follow us @ ludmagazine