Landscape & Urban Design Issue 49 2021 | Page 87

Hartley Botanic is a historic English business , specialising in luxury , bespoke and handmade aluminium Glasshouses and Greenhouses . Operating from the same factory in Greenfield , Lancashire since 1938 , the company has earned an unrivalled reputation for crafting ‘ the finest Glasshouses and Greenhouses money can buy .’ The business has been selling its Glasshouses and Greenhouses internationally for over 20 years and has enjoyed a strong following for a number of years in the US , Germany and Scandinavia , but in the last three years , its global trade has built significantly . Since 2017 , international sales have grown 144 percent , transforming the company ’ s strongest markets . A Hartley Botanic bespoke , handmade Victorian Lodge Glasshouse in Washington , US
Its exponential international growth has meant the UK has now been replaced by the US as Hartley Botanic ’ s dominant market , as American customers fall for both the businesses ’ quintessentially Englishlooking Victorian Glasshouses and its contemporary Modern Horticulture range which has proved particularly popular in the state of California . The next strongest markets for the business are now Germany , Italy , Ireland and Portugal . The company has also broken into completely new international markets , namely Italy , Norway , Slovakia and Estonia . Hartley Botanic wins the Queen ’ s Award for International Trade for Outstanding Short Term Growth in overseas sales over three years .
Martin Toogood , Chairman of Hartley Botanic said ; “ From our historic factory , tucked away at the base of Lancashire ’ s dramatic Pennines ’ Chew Valley , our Glasshouses are handmade by a local team ready to be shipped across the globe . We couldn ’ t be more proud of the fact that our Glasshouses and Greenhouses are now being enjoyed by gardeners worldwide , and are thrilled to receive such a prestigious business accolade . For many , Glasshouses are intrinsically linked to a romantic , comforting notion of Englishness and our 83 year old business , with its incomparable range and commitment to traditional craftsmanship , is perfectly placed to deliver this .”
Founded by brothers Vincent ( RHS fellow ) and Norman Hartley , the company was ( to its knowledge ) the first to develop and make entirely aluminium Greenhouse structures , marking a huge improvement on its wood and wrought iron Victorian forerunners . Since then , Hartley Botanic has built a name and reputation amongst the horticultural elite synonymous with excellence , thanks to its incomparable range , its structurally superior Greenhouses which ‘ last a lifetime ’ and its exceptional service delivery . In February 2017 Hartley Botanic became the only aluminium Glasshouse and Greenhouse manufacturer to be endorsed by the RHS . It is the Greenhouse manufacturer of choice for leading horticulture organisations , institutions and designers in the UK and worldwide with Hartley Botanic commissioned by the RHS , the National Trust , Kew Gardens , Glasgow Botanic Gardens , Massachusetts Horticultural Society , Oxford Botanical Gardens , Le Manoir aux Quat ’ Saisons , Blenheim Palace , The Lingholm Estate and Hampton Court Palace ... to name a few .
‘ WHY HARTLEY ?’
Unrivalled . Unparalleled . Unique . There are Glasshouses , and there are Hartley Botanic Glasshouses . Combining inspired design with enduring quality , nothing quite enhances your garden like a Hartley Botanic . The manufacturer prides itself on five key pillars of service which sets it apart :
1 . Beauty and Elegance
The incomparable range of simply beautiful and elegant structures means Hartley Botanic can create designs that are distinctive and unique . The Victorian , Heritage and Modern Glasshouse ranges are so comprehensive you don ’ t have to go anywhere else to find your beautifully crafted , high-quality Glasshouses from the widest of choices .
LANDSCAPING SERVICES
2 . Structurally Superior
Every Hartley Botanic Glasshouse is handmade in the North of England to your exact requirements . It is made of the finest materials with unparalleled durability , safety , and beauty . All of the aluminium sections have a structural purpose . Short cuts , such as ‘ sticking ’ aluminium to glass for aesthetic reasons , are never taken . Hartley Botanic are so confident of the structural integrity of their Greenhouses ; a 30-year Lifetime Guarantee is offered .
3 . A Reputation Beyond Compare
Hartley Botanic ’ s brand heritage and reputation have been built on trust for over 80 years . They have earned an unrivalled reputation for crafting the finest Glasshouses and Greenhouses money can buy through the very highest standards of hardwon experience , craftsmanship and service .
4 . Unrivalled Knowledge and Expertise
There is a wealth of knowledge and expertise built into every Hartley Botanic Glasshouse . Generations of customers have put their trust in the hands of expert , time served , highly skilled craftsmen . Glasshouses of distinction are created from decades of knowledge and care .
5 . Exceptional Delivery of Service
Once your order has been handmade to your personal requirements , and Hartley Botanic ’ s exacting standards , your delivery and installation will be exceptional . The proud team at Hartley Botanic are there to ensure the process runs smoothly , providing you with the information you need and keeping you up to date throughout .
All Hartley Botanic ’ s Glasshouses and Greenhouses are handmade , bespoke and made to order . Customers interested in purchasing a Hartley Botanic Greenhouse should visit : www . hartley-botanic . co . uk or call 01457 819 155 for more information .
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