5 simple steps to generate leads through your website
TEST & MEASURE
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This is key to tracking performance and assessing what does and doesn ’ t work on your site . It also allows you to estimate potential leads and enquiry volumes . At the very minimum you should have Google Analytics set up on your website .
5 SECOND TEST
Ensure that every page of your website
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is set up in a way that it is very clear for visitors
REMOVE FRICTION
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Make it easy for people to contact you . Ensure your to see who you are and what value they can get from you . Perform a 5 second test : open a page on your website , close your eyes , open your eyes . What is your eye drawn to ? Can you tell within 5 seconds what your business does and how you can help your clients ? Can you clearly see next steps ? If not , fix it . contact details are clearly visible . Do not hide them on a ‘ Contact Us ’ page or in the bottom navigation . Put it at the top of every page .
MAKE SURE THERE IS A REASON TO COME BACK
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Many businesses invest a lot of money into building a website and then do nothing more . Your website is an engine that will drive your business forward .
COLLECT DATA
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Fill your sales pipeline with opted in leads who have an interest in your product or services . Have a simple form that allows prospects to share their details in exchange for useful information , it could be a newsletter , check list or guide . Make sure that the value exchange is equal , people will generally not want to give their email address for a sales brochure or price list .
Update it with content that will be both interesting and useful to your prospect customers . This helps with search engine optimisation also .