GROUNDSKEEPING
CARNOUSTIE GOLF LINKS
ANNOUNCES JOHN DEERE PARTNERSHIP
Carnoustie Golf Links Chief
Executive Michael Wells announced
today that a strategic partnership
with John Deere has been secured,
following a detailed period of
exclusive discussions between the
two organisations, whose joint vision
laid the groundwork for today’s
announcement.
The formalisation of the
partnership will harmonise flagship
greenkeeping practices with leading
technology and R&D, as this alliance
looks to lead the conversation in
sustainability and best practice in
golf course maintenance.
For both organisations, this
important development will
further enhance their significant
independent successes in this area
and combine two leading industry
names to maximise opportunities
and aid innovation.
For staff in each organisation,
this will also see significant value
investments designed to create
new professional development
and learning opportunities, in
addition to supporting a wide range
of charitable and apprenticeship
programmes, including Carnoustie’s
250-strong junior golf development
hub The Carnoustie Craws.
Today’s announcement is a
meaningful new chapter in
Carnoustie’s story and sees
the merging of two historic
organisations. Carnoustie
held the first of its eight Open
Championships in 1931, but it was
long before this that a great many
young clubmakers, golf professionals
and greenkeepers (known as The
Carnoustie 300) left Carnoustie
to take golf worldwide, helping to
change the face of the game forever.
This eight-time Open Championship
venue is known for delivering
change in the game of golf and is
held by many to be the ancestral
home of American and Australian
golf.
“Our goal was to conceive a
partnership based on shared values
that went well beyond the provision
of greenkeeping equipment,” said
Carnoustie Golf Links Chief Executive
Michael Wells. “Carnoustie and John
Deere can now work together to lead
the conversation as the golf industry
looks to modernise its approach
to golf course management, with
a partnership that will focus on
innovation and development.”
John Deere’s European Golf & Turf
Sales and Marketing Manager Carlos
Aragones added: “John Deere is fully
committed to the manufacture and
support of advanced, high quality
equipment for the world’s best
golf courses. We will be honoured
to see our machinery at work on
the Championship, Burnside and
Buddon Links Courses at Carnoustie
Golf Links, and look forward to
establishing a close and fruitful
partnership with this historic club.”
www.JohnDeere.com.
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