TOOLS, PLANT & EQUIPMENT
FOURFOLD SALES
INCREASE
FOR NEW GREENWORKS BATTERY-POWERED
MOWER
Interchangeable batteries for
garden equipment: a good
idea in theory, but what if the
batteries are too heavy?
When gardeners reported they
were finding the 48v rechargeable
batteries used to power domestic
lawnmowers too heavy for
their hand-held line-trimmers
and hedge cutters and that the
weight was significantly reducing
manoeuvrability, engineers at
Greenworks came up with the novel
solution that has proved to be a
major success story for 2020.
Instead of looking at the heavier,
one-size-fits-all 48v battery, these
engineers created the same power
using two smaller and lighter 24v
batteries – ideal for lawnmowers.
– with just one needed to power
the 24 v line trimmers and hedge
cutters.
When the concept was launched as
a £199 package at the start of the
UK season, it immediately swept the
board and sales increased fourfold
in just six weeks. Additional
production was rushed in from
Greenworks’ Chinese headquarters
and these are also flying off the
shelves.
“Our 2 x 24v system has been
phenomenally success,” says Mark
Moseley, sales and marketing
director for Greenworks UK.
“Women and older people are
increasingly using line-trimmers
and hedge cutters and the smaller,
lighter battery is a winner in all
ways. Manoeuvrability is essential
when hedge cutting or strimming
under trees and hedges but the
greater power of 48v is needed
when mowing. This is the answer to
both.”
Product information and prices:
New Greenworks 48v (2x24v)
Cordless 36cm Lawnmower with
2 x 24v 2ah batteries & twin
charger that retails at £199.99 –
GWG2X24LM36K2X – suitable for
lawns up to a tennis court in size
- 36cm (14”) cutting width
- 2 in 1: mulch or rear collect
- 5 cutting heights (25mm to 70mm)
- 50 litre collection
- single lever height adjust
- poly deck
- only 20.5kg (boxed)
- run time 40 mins per charge of
both batteries / 1-hour recharge
time or 80% in 35 mins
Stockist: Dobbies garden centres
To find out more visit
www.greenworkstools.co.uk
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