GARDEN DESIGN
A BETTER WORLD
WITH KETER
KETER’S AMBITIOUS PROGRAMME OF CHANGE
Keter – a leader in the design and
manufacture of outdoor resin-
based storage solutions for the past
70 years – has announced a new
ambitious sustainability strategy
entitled, ‘We Care’.
It sees the business commit to
doubling the use of recycled materials
across its operations by 2028.
Meeting this target will mean 80% of
all materials used to create Keter’s
product range will derive from a
recycled source.
Through the ‘We Care’ commitment,
the business intends to be a force
for change by having a lasting and
positive impact and helping to
encourage sustainable living and the
creation of long-lasting products.
It is a significant contribution to
the ongoing debate about plastics,
waste, alternative materials and
consumer education to tackle
the impact of plastics on the
environment. Alternatives to plastic
are, on average, 3.5 times heavier
and require 82% more energy to
produce, creating nearly 2.7 times
more CO2 over the course of their
life cycle.
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www.landud.co.uk
Keter is currently the largest
user of recycled plastic in its
industry. It intends to drive its
targeted sustainability policy
through innovation and significant
investment into its manufacturing
processes over the coming decade.
The new strategy will focus on
three important areas: material
innovation, design innovation and
business responsibility, to achieve
the overarching global ambition by
2028.
Keter has already been addressing
the sustainability challenge in a
number of ways. In recent years this
has included:
• Building a design ethos that
promotes products for a lifetime,
not single use.
• The creation of zero-waste 100%
recyclable products and the soon-
to-launch Kratky Hydroponic
planter.
challenges we face as a society, we
must collaboratively work to live
more sustainably. Keter understands
the role we should play as a
partner to help our customers and
consumers in this regard.
“The launch of our ‘We Care’
sustainability programme is a
significant milestone for the
company. We have set ourselves an
ambitious target to use 80% recycled
materials across our operations
within the next ten years, but it
is a target I am confident we can
achieve.
“We are already the largest user of
recycled plastic in the industry and
lead the way in creating technology
solutions to produce zero-waste
100% recycled plastic products
designed to last a lifetime.
• Becoming the largest user of
recycled plastics in the industry –
reusing 120,000 tonnes of plastics
in the past year. “As a business we are making
good headway in tackling the
sustainability challenge and
minimising our operational
footprint, but we also know we have
to further improve our approach
and invest in our future. ‘We Care’
will help drive our strategic vision
and deliver practical solutions.”
Edward Johnson, Marketing
Director UK and Ireland, comments:
“To address the environmental www.keter.com
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