GROUNDSKEEPING & EQUIPMENT
ARIENSCO TO
MANUFACTURE
ZERO-TURNS IN BRITAIN
AriensCo has announced that
production of Ariens brand zero-
turn mowers will commence at the
company’s factory in Great Haseley,
Oxfordshire. It’s believed these
will be the first zero-turns to be
manufactured in Europe. AriensCo
reports seeing an exceptional
growth in demand for zero-turn
mowers in the UK and Europe.
This follows similar trends in the
US, where sales have more than
tripled since 2003 as the popularity
among users has soared. According
to industry analysis, zero-turn sales
in Europe have grown more than
30% over the last four years, making
them the fastest growing category
of ride-on mowers and third fastest
in the lawn and garden power
equipment sector.
“Sales of zero-turns in Europe have
experienced exceptional growth
over the past three years,” says
Darren Spencer, Vice President
- EMEA and Asia. “AriensCo
has experienced this growth in
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numerous markets and, based
upon extensive research with
our distribution partners, we
expect the growth to continue.
This industry analysis points to
the many opportunities to be met
by producing zero-turns at our
Great Haseley plant. We currently
sell into ten different countries
within Europe and aim to increase
our European footprint in 2020.
Future growth will accelerate as the
benefits of zero-turn mowers are
understood by customers. Zero-turn
users are experiencing increased
speed of cut and greater versatility
over tractors and out-fronts.”
During 2019 AriensCo continues to
make significant investment in the
Oxfordshire factory in preparation
for zero-turn production, including
a new production line, fixtures
and tooling. The UK will be
manufacturing CE zero-turns for
European markets only and will
initially be producing the IKON,
APEX and ZENITH models. Close
collaboration with the US will be
maintained to ensure products
match up to Ariens’ reputation for
manufacturing quality.
Zero-turn production in the UK is
seen to offer significant advantages,
allowing for rapid delivery and
improved availability throughout
the year. There is also potential
for zero-turns to be adapted with
features and benefits to meet
local market needs. Increased
utilisation of the manufacturing
facility at Great Haseley will provide
operational cost benefits and will
generate a number of new jobs for
the area. The first zero-turn to come
off the production line will be at the
end of October.
For further information or to
become a dealer for AriensCo,
please call 01844 278800 or
email uksales@ariensco.com
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