one that a company can be built
around. Is there one specific product
from Kubota that is seen as the
benchmark for all future products
that get released?
The UK business was born out of our ‘B
our customers and dealers which meant we are concentrating on focusing
that we were able to develop a machine our attention on the aforementioned
that met their needs perfectly. This set technologies.
the precedence and today, Kubota has
the broadest range of diesel powered
direct collect mowers, making us
This was recognised this year by
Kubota winning the annual ‘Diesel of
market leaders in the field. the year’ award, awarded by Diesel
tractors have developed a great deal At Kubota, we find that the key innovative engine of the year, with
and are still seen today as being the to maintaining such a fantastic Kubota being the first Japanese
benchmark for quality, reliability and reputation is to spot the next industry winner of the prestigious European
engineering excellence. requirement that hasn’t yet been engine award.
series’ tractors. Over the years, these
These machines are the core of
Kubota’s business just as much as they
were 40 years ago – we even hear
established. From this, we are able to
develop a machine or adapt a much
needed feature for it, helping us to stay
ahead of the game which is key to our
International, presented to the most
6. We know from personal
experience that Kubota attends
a lot of industry events all over
success. the world, are trade events still a
the UK! 5. We know the brand is always that you have as much success with
4. Kubota just seems to go from products and opportunities but what
from customers who still have some of
the very first Kubota tractors to enter
strength to strength and continues
to be an industry leader but what
is the key to the huge success of the
brand? Obviously there is a lot of
factors to take into consideration to
build such a fantastic reputation but
what you would you say is the main
USP for the brand?
The business continues to grow which
is ultimately down to us listening to
and learning from our customers and
dealers to develop products which
meet their needs in the ever changing
groundcare landscape.
We can turn to our G21 product here,
which first hit the market in 2000.
Direct collect on this type of machine
was a relatively new concept at the time
of launch, but we, as a business, learnt
about the important requirements of
looking at new ventures, new
can we look to expect to see from
Kubota in the coming months?
priority for Kubota and do you feel
trade event as you did in the past
with a lot of business now being
done online?
Trade shows are an important part
The challenge of complying with of our yearly schedule and offer a
emission regulations is an ongoing great opportunity to meet face to face
concern and one that we will continue with dealers, suppliers, media and
to face. Every manufacturer will customers alike. The spike in the use
have to comply with the regulations of the internet has naturally impacted
put in place, however, as we make trade show attendee numbers over the
our own engines and are recognised years, with a lot of modern businesses
as the world leaders in the field, we relying on online transactions.
are perfectly placed to adapt to the
changing needs. Even with online being so prevalent,
Understandably, new machinery shows adds real value and allows
development can take a long time to visitors to see our products in person
complete to get to production stage, which can really help in getting them
but excitingly, we are experimenting over the purchasing line.
with LPG, Gasoline, Diesel, Battery,
GPS, Remote control technology.
Although it is doubtful that we will
see many new products imminently,
the ‘touch and feel’ aspect of trade
The shows also give our customers
the chance to see the product without
the need to visit our HQ or dealerships
and allows us to touch base with key
industry contacts, all under one roof.
In addition to attending the many
industry events throughout the year,
we also attend local shows to support
our wider dealer network. This allows
our dealers to get in front of their
potential end user customers and
build upon both new and existing
relationships.
For more information,
visit: www.husqvarna.com/uk/
products/robotic-lawn-mowers/
automower-awd/