Results Of SALTEX Visitor
Survey Revealed
The 70th SALTEX exhibition exceeded
With so much on offer at SALTEX, there
As for the type of facilities that the visitors
all expectations after an independent
was something for everyone and over
were responsible for, it was great to see
audit confirmed the exhibition as the
80% said that they were successful or very
such a wide array of visitors tending to one
largest turf management event in the UK
successful in meeting their objectives.
or more of the following.
With such a large number of visitors
Visitors also found the more central
attending SALTEX to source new products
location of the NEC to be more accessible
and services; they certainly came to the
with 70% stating that the new location
right place. The exhibition is a great way to
was either good or excellent. Within the
launch and showcase new products and
halls of the NEC, visitors favoured the more
With visitors traveling from every corner of
over 70% of visitors said that there was an
compact setting with over 70% rating
the UK as well as every continent around
excellent mix of products on display. Below
the layout of the event either good or
the world it was encouraging to see that
you can see exactly what SALTEX 2015
excellent.
over 70% of the visitors rated their overall
visitors were looking for.
with a total of 8,714 unique individuals
attending. Now, the visitor surveys have
been flooding in – revealing a fascinating
and in-depth insight into the visitor profile
of the show.
SALTEX experience as being good, very
good or excellent.
Overall the visitor survey has
Exhibitors at SALTEX 2015 reported huge
demonstrated just how good the quality of
success at the show, suggesting that the
attendees was – further enhancing SALTEX
Over 65% of visitors said that they
visitors were a very powerful group of
as the must attend event of the year.
attended SALTEX to source new products,
buyers. With deals being done there and
services or suppliers, while 20% wanted
then on the show floor, it’s no surprise
to make the most of the free educational
to see that over 80% had purchasing
LEARNING LIVE seminars and to receive
responsibility. As you can see from the
one-to-one advice through the IOG’s Ask
table below, over 75% of all SALTEX visitors
the Expert feature.
also had the ability to sign off purchases of
SALTEX 2016 will be held at the NEC,
Birmingham on 2 and 3 November 2016.
For more information visit
www.iogsaltex.com
up to £100,000.
Landscape & Urban Design Issue 17
63