UK Garden Owners Prefer
Subtle Colours
Leading bespoke playhouse manufacturer,
choosing something more neutral that
However, the most popular paint colours
the Playhouse Company, has reported
blends in with the rest of the garden”.
remain the classic, more neutral heritage
a change in its customers’ habits and
preferences.
The Playhouse Company is not the only
company to have noticed this trend. One
colours like the delicate ‘Celestial Blue’
from 1807, the timeless neutral ‘French
Grey’ and the pure white ‘Shirting. ’
Over the course of its 20 years the
of its paint suppliers, the Little Greene
Playhouse Company has noticed an
Paint Company, has also recognised a
This trend was recently also recognised in
emerging trend of the choice of colours
change in the most popular paint colours.
the announcement of the 2016 Pantone of
selected by customers. CEO, Richard Frost,
elaborates: “When the company started
out, our customers wanted bright colours
that really stood out. Increasingly, we’re in
fact now seeing the opposite with more
subtle tones being selected”.
Ruth Mottershead, marketing director at
the Little Greene Paint Company said:
“After the introduction of the grey colour
card, we found our customers were
choosing the warm, slightly pink grey
shades - two years later we have seen a
the Year being announced as Rose Quart
& Serenity, a blend of soft colours that
are said to be chosen “as consumers seek
mindfulness and well-being as an antidote
to modern day stresses, welcoming colours
that psychologically fulfil our yearning for
reassurance and security are becoming
Richard attributes this to many factors
shift from these warm greys to the cooler
ranging from fashion and what’s popular
greys with blue undertones. As a result of
in culture to perhaps parents now making
this, we introduced the ‘Blue’ collection
Bespoke items from the Playhouse
the decisions! He continues: “Despite what
and have seen a noticeable increase in
Company are available in a range of
parents think, ultimately our customers
the number of customers using bolder,
finishes and colours.
are their children! They are the end user.
dark blues such as Hicks’ Blue and Royal
Originally parents wanted their playhouses
Navy. These colours have been particularly
to be brightly coloured for their children,
popular for use on stand-out front doors
however we’re now noticing that they are
and statement kitchens.”
52 Landscape & Urban Design Issue 17
more prominent”.
For more information please visit
www.theplayhousecompany.co.uk.