For latest show news visit www.landlordshow.info
industry news
Leeds agent plans to reinvent student living
Naveen Ahmed, Managing Director of Parklane Group
Parklane Properties, one of Leeds’
premier letting agents, is embarking
on an exciting new business venture
with the launch of IconInc, a new luxury
student accommodation brand, which
plans to reinvent student living and
offer the most superior student letting
service in Leeds.
The development, which is worth
an estimated £15m, offers stylish and
luxurious student living with highspec studio apartments at ‘The Edge’
in Leeds city centre, available from
September 2015. IconInc’s lavish studio
and one-bed apartments at The Edge,
131 bedrooms in total, offer the luxury,
modern design and cutting-edge
technology of a boutique hotel – 365
days of the year.
Parklane Properties, overall winner
of 2013/14 UK Landlord and Lettings
Awards agency category, currently
operates one of the largest student
rental agencies in Leeds and plans on
launching IconInc as a national brand,
aiming to bring IconInc to all key
university cities.
The beautifully furnished apartments
include an en-suite bathroom, a plush
double or king-size bed, flat-screen
TV, high-speed Wi-Fi and utility bills.
The “all-inclusive” facilities at The Edge
include an on-site gym with available
personal trainers, a cinema room,
games zone, complimentary daily
breakfast, study rooms, self-service
pantry and 24-hour concierge. Tenants
can choose from a range of optional
extras, including professional cleaning,
daily fresh fruit delivery, kitchen
equipment, luxury Egyptian cotton
towels and bedding hand-picked by
IconInc’s interior designer.
Naveen Ahmed, Managing Director of
Parklane Group, explains; “The IconInc
brand will take our proposition to
another level, allowing us to cater for
the changing needs and requirements
of the student market. The modern-day
student demands more from their living
space and IconInc will give them exactly
that – the very best in luxury student
living in Leeds.
“IconInc
changes
student
accommodation for the foreseeable
and we’re proud to offer students
this opportunity to live and study in
such a luxurious environment – so
much so, we’ll shortly be announcing
a very special opportunity for Leeds’
students, current and prospective – so
watch this space!”
IconInc is letting apartments for the
2015/2016 academic year. Apartments
at The Edge start from £140 per week.
To appeal to the growing number of
international students choosing Leeds
as their place of study, IconInc will
offer tailored bathroom, bedroom and
kitchen packages, as well as airport/
train station pick-up, to make relocating
all the more simple.
Mortgage offer extended to Scotland
Mortgage Trust, by specialist buy-tolet lender Paragon, has made a range
of products available for investors
in the Private Rented Sector (PRS) in
Scotland for the first time since the
financial crisis.
Available exclusively via intermediaries,
the new Mortgage Trust product range
includes 14 highly competitive fixed-rate
products, with a variety of terms and
Loan to Value options (LTVs).
The new product range includes
a two-year fix at 2.99%, with a £495
product fee and up to 65% LTV, and a
three-year fix at 3.85% with no product
fee and up to 75% LTV. There is also a
two-year fix at 4.45%, with no product
fee and up to 80% LTV.
For those landlords looking to fix for a
longer period, there is also a five-year fix
at an initial rate of 3.95%, with a £1,995
product fee and available up to 75% LTV.
All of the new products benefit from
a free valuation, and a £150 application
fee applies.
John Heron, Managing Director of
Mortgages, said: “Paragon has a long
association with mortgage lending in
Scotland and we have had this launch
on our agenda for some time now.
The diversification of funding that the
Group has achieved as a result of the
launch of Paragon Bank has facilitated
this development and illustrates
10 Landlord & Buy-to-Let Issue 57 • March 2015
well the benefits that this strategy of
diversification can bring.
“This new competitive product
range has been tailored specifically
for landlords with properties in
Scotland and is available only through
intermediaries who are registered with
Paragon and Mortgage Trust.
“This is our initial product range for
Scotland, and we will be looking to
further expand the range in the coming
months. The num