Ehud Schori
Land scape
CONTEMPORARY ART REVIEW
How do you go about naming your work? In particular, is important for you to tell something that might walk the viewers through their visual experience?
I very much enjoy the malleable nature of language and my titles attempt to evoke multiple interpretations, much as I intend with the imagery. Since Duchamp tilted the academy on it’ s head by using a title to entirely reinterpret a mass-produced object as art, I tend to think of titles as opportunity for exploration rather than redundancy. Titles can reinforce the fact that art does not exist in a vacuum; cultural contexts exist whether intended or not and I prefer to acknowledge the sources. The titles for my Viral Theories work indicate fragments of potential narratives that I hope viewers will infill with their own chronicles or associations. For example,“ there was no warning system for it” or“ butterfly effect” refer to unseen warnings and vital connections of cause and effect between natural, cultural, and social forces. Similar interpretations can be made from the Atlas for Invisible Territory series: Domain, Continuum, and Network. the structures that shape our knowledge, our memories, our fears, and our physical experiences.
Over these years your works have been exhibited in several occasions, including your recent show at Sanchez Art Center, San Jose Institute of Contemporary Art. One of the hallmarks of your work is the capability to create a direct involvement with the