Lancaster Insurance Classic Motor Show NEC Birmingham 2021 | Page 14

Official Lubricant Partner of the Lancaster Insurance Classic Motor Show , with discovery + makes its debut

MOTUL

Official Lubricant Partner of the Lancaster Insurance Classic Motor Show , with discovery + makes its debut
Motul , the show ’ s new official lubricant partner , is a core part of transport history , having been founded in the USA as part of Swan and Finch in 1853 , before being bought by its French distributor when Swan and Finch ceased operations .
Throughout the entire era of motorised transport , Motul has been conscious of its role in not only creating history through innovative product and service development , but also contributing to the heritage of the industry as a whole .
In order to ensure yesterday ’ s vehicles are fit to face both today ’ s and tomorrow ’ s roads , Motul has developed a comprehensive line of products for historic vehicles , using , where necessary , the very latest in technology . For historic vehicle owners , the product range is truly extensive and with more than 270 car clubs and 70,000 visitors expected to attend the event , it represents another opportunity for the historic vehicle community not only to become better acquainted with Motul ’ s comprehensive - and expanding - product offering for the sector , but also to benefit from the Motul expertise on hand , to assist them with running and maintaining these cherished vehicles , using the latest solutions available for historic vehicle lubrication .
The Motul name is synonymous with quality of product and service , all built from a base line of expertise and enthusiasm for its markets and the vehicles within them . Motul actively supports the preservation of motoring heritage , through its Fondation du Patrimonie , and via museums and exhibitions such as the Lancaster Insurance Classic Motor Show , with discovery +, as well as through its other partnerships across the historic vehicle world ( eg . FIVA , the FBHVC , Goodwood Revival , Classic at Silverstone , Carrera Panamericana , Isle of Man Classic TT , Tour Auto , and Le Mans Classic ). This illustrates the passion of the brand , its owners and staff and their desire to transmit this passion to the younger generation and a visit to either the Motul Stand or the FBHVC Village Green will demonstrate this .
In line with its recently announced partnership Motul will be one of the participants in the FBHVC ’ s Village Green area in Hall 5 , taking part in the various activities that the Federation will be staging over the course of the show . This will include its superb efforts to raise money for the NSPCC ’ s Childline and Motul ’ s distinctive and much-loved Renault Vagabond truck will be on display , together with a fantastic Rickman CR 900 , which is based on the legendary Kawasaki Z1 .
Hall 5 will also feature Motul ’ s own stand , where the focus will be on Motul ’ s display of historic vehicles . The shop on the stand will embody the recently launched Club Motul , which aims to give historic vehicle enthusiasts more direct access to everything Motul has to offer : technical assistance , product advice , merchandise and opportunities to be part of the growing number of events in which Motul is involved . Visitors will be able to purchase Motul Oil , either on the spot , or for rapid home delivery . The company ’ s recently launched Car Care range will be on sale , together with its well established and very popular range of Motorcycle Care products .
Motul General information : www . motul . com Club Motul : www . clubmotul . co . uk
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