the kind of premium services associated with luxury travel . Next the company sets out to design buildings that are suitable for the location in terms of both size and scale . “ It ’ s important not to overbuild on the property — that we ’ re good stewards of the land and that we build an appropriately scaled project to the opportunity that presents itself ,” Fuerstman says .
PENDRY : A FAMILY AFFAIR Montage International also includes contemporary luxury brand Pendry Hotels & Resorts , properties that provide oases of upscale calm in vibrant urban areas that have cultural importance . Fuerstman says this brand is targeted at the next generation of upmarket traveler looking for a more gracious and humble yet energetic and vibrant approach to luxury travel .
A genuine family affair , Pendry is headed by Fuerstman ’ s eldest son , Michael , who started working in the hospitality business as a teenager , like his father did .
Pendry kicked off in 2014 with plans for a high-rise location in San Diego ’ s bustling Gaslamp District — which opened in 2017 — before expanding to other properties from West Hollywood to Manhattan West in New York , for a current total of seven hotels in the collection . An eighth Pendry property is expected to open later this year near Fashion Island in Newport Beach .
Montage has expanded over the years to include ( from top ) Montage Deer Valley , Montage Palmetto Bluff and Montage Kapalua Bay , along with many more properties .
“ We are excited to continue evolving as a brand , opening more hotels and bringing the gift of Montage and Pendry to other distinct locations around the globe ,” says Mary Rogers , managing director of Montage Laguna Beach and area general manager for Montage Healdsburg and Pendry San Diego . “ During our 20th anniversary year , we are thrilled to open a second property in Orange County with the debut of Pendry Newport Beach .”
LUXURY IN LAGUNA At Montage ’ s flagship property , a 260-room , Craftsman-style resort in Laguna Beach — which has garnered Forbes Five-Star and AAA Five Diamond status — guests and visitors can enjoy world-class food and drinks at its signature restaurants and bars and treatments at a 20,000-square-foot spa . Among the many enticing treatments at the spa are a California Wildflower Ritual with its heated herbal poultices and exfoliators and the botanical bubble bath offered during the Romantic Couples Journey . There are even treatments specifically for teenagers including the Miss Montage Manicure and Pedicure .
In late spring and summer , the hotel ’ s iconic Mosaic Pool offers a unique underwater virtual reality adventure where guests can experience snorkeling or a trip to outer space . For guests who want the “ real deal ,” Montage Laguna Beach has joined forces with Adventure IO , which offers exclusive , locally inspired adventure experiences led
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