Laguna Beach Magazine March/April 2023 | Page 34

A MONTAGE MILESTONE

THE LUXURY RESORT COMPANY ’ S FLAGSHIP LAGUNA BEACH PROPERTY TURNS 20 .
By JULIA CLERK PHOTOS COURTESY OF MONTAGE HOTELS & RESORTS

A spectacular bluff-top property that takes full advantage of its ocean views and that fully embraces the Southern California coastal lifestyle , the Montage Laguna Beach resort celebrated its 20th anniversary in February . Reflecting the heritage of plein air painting and other creative pursuits in Laguna Beach , “ montage ” seemed to be the ideal name , something that sounded good on the tongue , for the new resort when it was chosen in 2003 by founder Alan Fuerstman , who now serves as chairman and CEO of Montage International .

“ When I first set foot on the property here , I knew it was just such an incredible location and destination and would serve as the ideal platform to launch a luxury hotel brand ,” Fuerstman says .
In honor of the resort ’ s anniversary , Fuerstman received a special proclamation at a Laguna Beach City Council meeting in February , recognizing his vision and Montage ’ s 20 years of service , providing jobs and contributing to the local economy , supporting Laguna businesses and providing “ exceptional hospitality , gracious service and unforgettable memories along the coast ” for locals and visitors alike .
Born and raised in New Jersey , Fuerstman snagged his first job in the hospitality industry as a 17-year-old high school student — a part-time doorman at the local Marriott earning $ 1.30 an hour . Following graduation from high school , he was promoted to bellman and , one quiet night , caught the attention of new General Manager Robert Small , who was impressed with his enthusiasm and knowledge .
34 LAGUNABEACHMAGAZINE . COM