Laguna Beach Magazine digital_LB120_12.23 | Page 22


Pure Design

A ribbon-cutting ceremony in early November celebrated the opening of Pure Design House , an interior design and product showroom emphasizing clean , nontoxic materials whenever possible . The showroom , at 427 N . Coast Highway , is operated by Deana Duffek , who is owner and principal designer of both Pure Design House and Duffek Design & Development . Many pieces in the showroom showcase modern , Scandinavianinfluenced design as well as innovative materials , techniques and technologies that can be utilized to create a healthier living space whether building or remodeling a home or business . Local residents as well as designers , architects and builders are invited to use the showroom as a resource for ideas . Pure Design House also offers trade access to design partner brands Sub-Zero , Wolf , Cove , Miele , Graff , Porcelanosa , Walker Zanger , Baldwin Hardware and Robern , plus a wellcurated selection of clean building materials from flooring to tile and stone . Walk-ins are welcome at the showroom , but appointments can also be made . ( 949-395-6460 ; puredesignhouse . com ) — S . S .
A ribbon-cutting ceremony and celebration took place in early November for Pure Design House , a north Laguna showroom owned by local interior designer Deana Duffek .