). Budget
What is, in average, your net profit per customer? (In USD) This information will of course remain confidential. We use this value (CPA), combined with the “Conversion Rate” (impact of your promotional effort in %) to measure the optimal marketing and advertising budget for your company.
+. Customers and Targets
Leave answers blank whenever the question is not relevant to your business.
Do you have one or more selling points (walk-in stores)? From how many miles around your location(s) do you have inbound traffic? Do you provide your services on-site? What distance (in miles) do you cover? Can your products or services be sold online? If yes, is there a geographic limitation (ex: onsite installation)? What is the average age of your existing customers? What age category would you want to target next? How would you define your products and services? Low budget, Average, High End