If
the quirky name was not enough to pull you into this enchanting Indian brand then its products
will for sure. Chumbak really is a magnetic story teller that exudes Indianness through each and
every category it sells. Be it the “Rickshaw wala” honking on the streets or the “Nosy Aunty”
interrupting your peaceful Sunday to indulge in mindless gossip, Chumbak truly has it all.
Started by Shubhra Chadda, an ex-marketing professional, in the year 2010 Chumbak started its
journey from fridge magnets and later it moved on to an array of products. Chumbak is a reflection of contemporary India; a perfect souvenir for any visitor who wants to get a taste of the
Real India.
It is definitely one of those success stories as far as start ups are concerned. One thing that
truly sets Chumbak apart from any other start up is the passion for India and its people over
which the products are developed. Along with it being an inspiration for first generation entrepreneurs, the story behind Chumbak also provides a sense of gumption to budding women
entrepreneurs and imbibes in them the freedom to travel and explore and see the world.
Social media has acted as a Midas touch for Chumbak as they did not have a PR handle to promote their products. New product launches or announcements for sales are extensively done
through their Facebook page which has a dedicated fan base of its own. Be it for the I-Phone
cases or the latest shower caps or the epic Happy Hours sale period Chumbak kn