LABEL January 2014 | Page 5

With a population of over billion and with a population median age of 25.4 in 2011, India is projected to be the e-commerce hub not just of Asia but of the World in the coming few years. Internet retailing in India was predicted to have a value growth of 30% & reach Rs116.9 billion in 2013. The world is looking at India to take a giant leap and the giant companies of the world are at the bay waiting for our political storm to get calmer. Inspite of the political uncertainty at its peak in the country, the mightiest of the company could not ignore but build its online brand presence in India. This is how the Great Online Shopping Festival came into existence. Google India looked at this as an opportunity to revolu ѥ