Community
The viability of the community model is based on user loyalty. Users have a high investment in both time and emotion. Revenue can be based on the sale of ancillary products
and services or voluntary contributions; or revenue may be tied to contextual advertising
and subscriptions for premium services.
Open
Content
is
tent developed colcommunity of conuntarily. Eg Wikipedia
Social Networking Services are sites that provide individuals with
the ability to connect to
other individuals along
a defined common interest (professional, hobby, romance). Social networking services can provide opportunities for contextual advertising and subscriptions for premium services like Facebook,
t w i t t e r
e t c
S u b s c r i p t i o n
Users are charged a periodic – daily, monthly or annual – fee to subscribe to a service. A
few types include content services like ebsco, person to person network services like
linkedin, internet service providers like mtnl, reliance telecommunication etc.
openly accessible conlaboratively by a global
tributors who work vol-
Utility
The utility or “on-demand” model is based on metering usage, or a “pay as you go” approach.
It is based on metered usage or metered subscription. In this model there are different facilities
given to the customer according to the subscription paid or data used.
Business Models
Brokerage
Advertising
Infomediary
Merchant
Manufacturer
Affiliate
Example
Paypal, ebay, quicker
Yahoo, Google ads
Justdial, Indiamart
Myntra, Amazon, Apple itunes Music store
The Bombay Store, Tanishq
Free sites or blogs
Community
Subscription
Utility
Wikipedia, Facebook, Twitter
Ebsco, Linkedin, Proquest, Forbes
Internet services by Reiliance or MTNL