LABEL January 2014 | Page 10

It goes without stating that flipkart wants to become the Amazon of India, but they must understand that Amazon had used revenues from its 1997 IPO offering to sail through the aftermath of the dotcom debacle that had also sunk most of its competitors. It would take $2.8 billion in losses over six years before it declared its first quarterly profit in January 2002. In the beginning problems like large population, poor transportation, low penetration of mo \