LABEL February 2014 | Page 11

LABEL Issue V paying a price of its initial showcasing of Indian market. Latest analytical tools or a over confidence and aggressiveness. powerful communication strategy may not Subhiksha finally closed down in 2009 owing to poor management of cash and inefficient capital budgeting. just be enough to understand our consumer. Thus a typical Indian consumer will remain an enigma to retailers across the world. Subhiksha is hence a classic example of what all can go wrong for a retailer in the News: Apparel and products showing annually Political companies by 2021. parties and to the income of logistics candidates line up in online stores The battleground 2014 elections has shifted for to a gatherings to the Internet. With the 2014 Sabha elections inching Malls, new business district new address; from street corners and massive Lok GVK plans to construct Hotels, the closer, apparent supporters of the Aam Aadmi around Mumbai's Airport Terminal 2 After successfully launching a world-class airport terminal (T2) in Mumbai, GVK now plans to construct a new business district in Party (AAP) and the Bharatiya Janata its vicinity. Armed with 200-acre of land Party (BJP) have launched the sale of t- that the energy to infrastructure giant shirts and other election-campaigning received for constructing the new terminal, memorabilia online to woo voters. the company aims to transform the patch of land into a magnaminous business district. Online retail industry will prove to be a boon for logistics Ccepheus Maxx launches first companies fashion house in Pune : Wants By 2023, the online retail scenario in India to make the experience of is poised to touch Rs 3.5 lakh crores. With street shopping more enjoyable this, the logistics industry in India is all set Ccepheus to grow multifolds. A study by advisory infrastructure firm Technopak showed that online retail launched their first fashion house in Pune will add $5 billion (over Rs 31,000 crore) recently, wherein studio retail spaces will be Maxx Retail LLP, development a retail company, 10 | P a g e