LABEL December 2013 | Page 4

LABEL Issue III Flea-Market: Retailing on the move “A flea market is a type of bazaar that rents space to people who want to sell or barter merchandise. These markets house used goods, low quality items and high quality items at low prices.” For many, travelling across the globe is in desire to reach the top of the Eiffel, have the rarest of the rare delicacy at Pattaya or ski the Rockies. But there are yet another species of human race who travels across the globe to just shop. And Flea markets are an integral part of such people. Flea markets are a culture’s best bibelots-many of which can be bought for just a few rupees. Who needs an ordinary souvenir when one can buy an antique jewelerry for a few hundred of rupees. History of flea market dates back to the timeswhen rag and bone people scavaged through the garbage of Parisat night to find valuables that could be exchanged or sold in the market. Flea market in india is not a new concept and can be hailed back to the times when a lot of nomadic foreigners travelled to Goa mesmerized by it’s laid back lifestyle, pristine beaches etc. A beach town situated in North of Goa, Anjuna became a perfect hide-out place for 'hippies' who arrived in the 60's from the West. Devoid of cash, they found a novel way to survive in this town. These travellers started selling and bartering all that they had. Thus, the culture of flea market was nurtured where one could find any and everything ranging from clothes, guitars, jewellery, art music and more. This was the beginning of the now popular 'flea' market at Anjuna. What started as a “Hippieexchange", is now one of Anjuna's most popular attractions. Flea markets are an inseparable part of the Goan culture now. With its strategic location and pleasing weather, thousands of tourists flock to this hot destination year on year. Furthermore, the thriving tourism ensures that these Flea markets survive all through the year. The Anjuna Wednesday, Ingo’s Saturday Night Market, The Friday Bazaar at Mapusa, Arpora Saturday night market are among the popular flea markets in town. Situated on the sandy stretch overlooking the Arabian Sea, this vast and bustling Anjuna market, which transpires every Wednesday during the peak season (October-April), practically takes up the entire stretch of the beach. From antiques to apparels, there’s something that suits every pocket. If heckling is one of your traits, this place is meant just for you. Anjuna market treasure chest for people who are in search for artefacts and decors at dirt cheap rates. Over the years, the international seasonal residents of Goa have also opened kiosks here to sell imported fashion as well as their own unique designs that are largely produced in Goa. Find solace in chaos here! It’s a complete change from the typical organized retail So the next time you plan a trip to Goa, don’t forget to fill your cart at Anjuna mart! 3|Page