Lab Matters Winter 2018 - Page 28

membership

The Results Are In ! 2017 Membership Survey by Drew Gaskins , specialist , Membership and Kristy Albrecht , associate specialist , Marketing and Membership

In March 2017 , APHL launched the 2017 Membership Survey . The survey was performed utilizing APHL ’ s Institutional Research survey platform . It is critical that we , as an organization , provide our members an opportunity to provide feedback on the value of APHL membership and identify opportunities to better serve their needs .
After reviewing the responses from the 265 survey participants , we are proud to report on the overwhelmingly positive feedback that we have received . In addition , we identified a few areas where APHL needs to increase our marketing efforts . This article provides some key takeaways , but a standalone publication with more detailed information will be developed in the near future . Special thanks to APHL ’ s Institutional Research team for providing the results in both quantitative and qualitative formats .

Satisfaction Results

The member survey assessed the following areas of membership :
• member benefits
• products and services

99 % of���s�o�����s�a����sa�isfi��� o���o�����a��sa�isfi�����i��� their APHL membership

• meeting and forums
• staff interactions
• intangible resources
You ’ re the best ! Thanks !
• member engagement .
From a macro perspective , the numbers indicate that members most value APHL ’ s training and continuing education opportunities , timely and up-to-date information , the opportunity to convene , collaborate and network with peers and subject matter experts , and APHL ’ s position as a liaison and voice in advocating for the needs of public health laboratories with various decision makers and funders . While these were the most frequently valued benefits of membership , they are in no way a comprehensive list . We have come to understand that , although the large majority of the benefits offered to our members are regularly used and highly valued , additional promotional efforts are required for activities with lower levels of familiarity , such as our Global Health volunteer opportunities , the Survey Resource Center , Federal grant guidance documents and the member search tool .
The Membership Department looks forward to applying the lessons learned from these responses . Thanks to all who participated in this vital evaluation . We value members ’ feedback and strive to make the APHL membership experience even better . n

97 % of respondents recall good or excellent interactions �i��������s�aff

Top Intangible Resources

Informal Professional Collaboration with Colleagues �f�������s�o�����s���o��a����s��of�i�fo��al�colla�o�a�io�� o��o����i�i�s��i������i��coll�a���s��97 % ����o�������i���sa�isfi���o�� �����sa�isfi����i���������so��c�
APHL ’ s Crisis Response �f�������s�o�����s���o��a����s��of� APHL ’ s crisis response , 98 % reported being sa�isfi���o�������sa�isfi����i���������so��c�
APHL ’ s Communication / Marketing of the Value of PHLs �f�������s�o�����s���o�follo�������s�co����ica�io���a����i��� of������al���of����s��91 % ����o�������i���sa�isfi���o�������sa�isfi��� �i�������s��a����
26 LAB MATTERS Winter 2018
PublicHealthLabs @ APHL APHL . org
membership The Results Are In! by Drew Gaskins, specialist, Membership and Kristy Albrecht, associate specialist, Marketing and Membership The Results Are In! 2017 Membership Survey In March 2017, APHL launched the 2017 Membership Survey. The survey was performed utilizing by Drew Gaskins, specialist, Membership and Kristy Albrecht, associate specialist, Marketing and as Membership APHL’s Institutional Research survey platform. It is critical that we, an organization, provide our members an opportunity to provide feedback on the value of APHL membership and March 2017, APHL the 2017 Membership identify In opportunities to launched better serve their needs. Survey. The survey was performed utilizing APHL’s Institutional Research survey platform. It is critical that we, as an organization, provide our members an opportunity provide the feedback the of value of APHL membership and identify opportunities to better serve their needs. This survey to assessed following on areas membership: • member benefits the responses from the 265 After reviewing survey and participants, • products services we are proud to report on the overwhelmingly positive feedback that we have • meeting and In forums received. addition, we identified a few areas where APHL needs to increase our marketing efforts. This • staff interactions article provides some key takeaways, but a stand- alone publication • intangible resources with more detailed information will be developed in the near future. Special thanks • member engagement. to APHL’s Institutional Research team for providing the results in both quantitative and qualitative After reviewing the responses from the 265 survey participants, formats. we are proud to report on the overwhelmingly positive feedback The member assessed the following areas where of that we have received. In survey addition, we identified a few areas membership: APHL needs to increase our marketing efforts. This article provides some key takeaways, and a stand-alone publication with more • member benefits detailed information will be developed in the near future. Special • products and services thanks to APHL’s Institutional Research team for providing the results in both quantitative and qualitative formats. • meeting and forums From a macro perspective, the numbers indicate that • staff interactions members most value APHL’s training and continuing education • intangible resources opportunities, timely and up-to-date information, the opportunity to convene, • collaborate and network with peers and subject matter member engagement. experts, and APHL’s position as a liaison and voice in advocating From a macro perspective, the numbers indicate that for the needs of public health laboratories with various decision members most value APHL’s training and continuing makers and funders. While these were the most frequently valued education opportunities, timely and up-to-date benefits of membership, they were in no way a comprehensive list. information, the opportunity to convene, collaborate We have come to understand that, although the large majority and network with peers and subject matter experts, of the benefits offered to our members are regularly used and and APHL’s position as a liaison and voice in highly valued, additional promotional efforts are required for advocating for the needs of public health laboratories activities with lower levels of familiarity, such as our Global Health with various decision makers and funders. While volunteer opportunities, the Survey Resource Center, Federal grant these were the most frequently valued benefits of guidance documents and the member search tool. membership, they are in no way a comprehensive list. We have come looks to understand although The Membership Department forward to that, applying the the large from majority the benefits offered to our lessons learned these of responses. Thanks to all who members used and highly valued, additional participated are in regularly this vital evaluation. We value members’ feedback promotional efforts are required for activities and strive to make the APHL membership experience even with better. lower levels of familiarity, such as our Global Health volunteer opportunities, the Survey Resource Center, Federal grant guidance documents and the member search tool. The Membership Department looks forward to applying the lessons learned from these responses. Thanks to all who participated in this vital evaluation. We value members’ feedback and strive to make the APHL membership experience even better. n 26 LAB MATTERS Winter 2018 Satisfaction Results 99% of s o s a sa isfi o o a sa isfi i their APHL membership You’re the best! 97% Thanks! of respondents recall good or excellent interactions i s aff Top Intangible Resources Informal Professional Collaboration with Colleagues o f s œ›šHHBH\ٚBBBوHšHBMB˜[HH[›šHH\ٚBT8&\ܚ\\\ۜBœBقT8&\ܚ\\\ۜKN H\ܝYZ[œH\ٚHœH\ٚBBT8&\[][X][ۈ X\][وH[YHو™قB˜[قBœLIBœšXH[šHH\ٚH”XXX[X˜BBH\ٚBTT ܙ