membership
The Results Are In ! 2017 Membership Survey by Drew Gaskins , specialist , Membership and Kristy Albrecht , associate specialist , Marketing and Membership
In March 2017 , APHL launched the 2017 Membership Survey . The survey was performed utilizing APHL ’ s Institutional Research survey platform . It is critical that we , as an organization , provide our members an opportunity to provide feedback on the value of APHL membership and identify opportunities to better serve their needs .
After reviewing the responses from the 265 survey participants , we are proud to report on the overwhelmingly positive feedback that we have received . In addition , we identified a few areas where APHL needs to increase our marketing efforts . This article provides some key takeaways , but a standalone publication with more detailed information will be developed in the near future . Special thanks to APHL ’ s Institutional Research team for providing the results in both quantitative and qualitative formats .
Satisfaction Results
The member survey assessed the following areas of membership :
• member benefits
• products and services
99 % of���s�o�����s�a����sa�isfi��� o���o�����a��sa�isfi�����i��� their APHL membership
• meeting and forums
• staff interactions
• intangible resources
You ’ re the best ! Thanks !
• member engagement .
From a macro perspective , the numbers indicate that members most value APHL ’ s training and continuing education opportunities , timely and up-to-date information , the opportunity to convene , collaborate and network with peers and subject matter experts , and APHL ’ s position as a liaison and voice in advocating for the needs of public health laboratories with various decision makers and funders . While these were the most frequently valued benefits of membership , they are in no way a comprehensive list . We have come to understand that , although the large majority of the benefits offered to our members are regularly used and highly valued , additional promotional efforts are required for activities with lower levels of familiarity , such as our Global Health volunteer opportunities , the Survey Resource Center , Federal grant guidance documents and the member search tool .
The Membership Department looks forward to applying the lessons learned from these responses . Thanks to all who participated in this vital evaluation . We value members ’ feedback and strive to make the APHL membership experience even better . n
97 % of respondents recall good or excellent interactions �i��������s�aff
Top Intangible Resources
Informal Professional Collaboration with Colleagues �f�������s�o�����s���o��a����s��of�i�fo��al�colla�o�a�io�� o��o����i�i�s��i������i��coll�a���s��97 % ����o�������i���sa�isfi���o�� �����sa�isfi����i���������so��c�
APHL ’ s Crisis Response �f�������s�o�����s���o��a����s��of� APHL ’ s crisis response , 98 % reported being sa�isfi���o�������sa�isfi����i���������so��c�
APHL ’ s Communication / Marketing of the Value of PHLs �f�������s�o�����s���o�follo�������s�co����ica�io���a����i��� of������al���of����s��91 % ����o�������i���sa�isfi���o�������sa�isfi��� �i�������s��a����
26 LAB MATTERS Winter 2018
membership
The Results Are In!
by Drew Gaskins, specialist, Membership and Kristy Albrecht, associate specialist, Marketing and Membership
The Results Are In! 2017 Membership Survey
In March 2017, APHL launched the 2017 Membership Survey. The survey was performed utilizing
by Drew Gaskins, specialist,
Membership
and Kristy
Albrecht, associate
specialist, Marketing
and as
Membership
APHL’s Institutional
Research
survey
platform.
It is critical
that we,
an organization, provide
our members an opportunity to provide feedback on the value of APHL membership and
March 2017, APHL
the 2017
Membership
identify In opportunities
to launched
better serve
their
needs. Survey. The survey was performed utilizing APHL’s
Institutional Research survey platform. It is critical that we, as an organization, provide our members an opportunity
provide the
feedback
the of
value
of APHL membership and identify opportunities to better serve their needs.
This survey to
assessed
following on
areas
membership:
•
member
benefits the responses from the 265
After reviewing
survey and
participants,
•
products
services we are proud to report on the
overwhelmingly positive feedback that we have
•
meeting
and In
forums
received.
addition, we identified a few areas where
APHL needs to increase our marketing efforts. This
•
staff interactions
article provides some key takeaways, but a stand-
alone publication
•
intangible
resources with more detailed information
will be developed in the near future. Special thanks
•
member
engagement.
to APHL’s
Institutional Research team for providing
the results in both quantitative and qualitative
After reviewing
the responses from the 265 survey participants,
formats.
we are proud to report on the overwhelmingly positive feedback
The
member
assessed
the following
areas where
of
that we have
received.
In survey
addition,
we identified
a few areas
membership:
APHL needs to increase our marketing efforts. This article provides
some key takeaways,
and
a stand-alone publication with more
• member
benefits
detailed information will be developed in the near future. Special
• products
and services
thanks to APHL’s
Institutional
Research team for providing the
results in both
quantitative
and
qualitative formats.
• meeting and forums
From a macro
perspective,
the numbers indicate that
• staff
interactions
members most value APHL’s training and continuing education
• intangible resources
opportunities, timely and up-to-date information, the opportunity
to convene, • collaborate
and network with peers and subject matter
member engagement.
experts, and APHL’s position as a liaison and voice in advocating
From a macro perspective, the numbers indicate that
for the needs of public health laboratories with various decision
members most value APHL’s training and continuing
makers and funders. While these were the most frequently valued
education opportunities, timely and up-to-date
benefits of membership, they were in no way a comprehensive list.
information, the opportunity to convene, collaborate
We have come to understand that, although the large majority
and network with peers and subject matter experts,
of the benefits offered to our members are regularly used and
and APHL’s position as a liaison and voice in
highly valued, additional promotional efforts are required for
advocating for the needs of public health laboratories
activities with lower levels of familiarity, such as our Global Health
with various decision makers and funders. While
volunteer opportunities, the Survey Resource Center, Federal grant
these were the most frequently valued benefits of
guidance documents and the member search tool.
membership, they are in no way a comprehensive
list. We
have come looks
to understand
although
The Membership
Department
forward to that,
applying
the the
large from
majority
the benefits
offered
to our
lessons learned
these of responses.
Thanks
to all
who members
used and highly
valued,
additional
participated are
in regularly
this vital evaluation.
We value
members’
feedback
promotional
efforts
are required
for activities
and strive to
make the APHL
membership
experience
even with
better.
lower levels of familiarity, such as our Global Health
volunteer opportunities, the Survey Resource Center,
Federal grant guidance documents and the member
search tool.
The Membership Department looks forward to
applying the lessons learned from these responses.
Thanks to all who participated in this vital
evaluation. We value members’ feedback and
strive to make the APHL membership experience
even better. n
26
LAB MATTERS Winter 2018
Satisfaction Results
99%
of s o
s a sa isfi
o o
a sa isfi
i
their APHL membership
You’re
the best!
97%
Thanks!
of respondents recall good
or excellent interactions
i
s aff
Top Intangible Resources
Informal Professional Collaboration with Colleagues
o
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