membership
The Results Are In! 2017 Membership Survey by Drew Gaskins, specialist, Membership and Kristy Albrecht, associate specialist, Marketing and Membership
In March 2017, APHL launched the 2017 Membership Survey. The survey was performed utilizing APHL’ s Institutional Research survey platform. It is critical that we, as an organization, provide our members an opportunity to provide feedback on the value of APHL membership and identify opportunities to better serve their needs.
After reviewing the responses from the 265 survey participants, we are proud to report on the overwhelmingly positive feedback that we have received. In addition, we identified a few areas where APHL needs to increase our marketing efforts. This article provides some key takeaways, but a standalone publication with more detailed information will be developed in the near future. Special thanks to APHL’ s Institutional Research team for providing the results in both quantitative and qualitative formats.
Satisfaction Results
The member survey assessed the following areas of membership:
• member benefits
• products and services
99 % of���s�o�����s�a����sa�isfi��� o���o�����a��sa�isfi�����i��� their APHL membership
• meeting and forums
• staff interactions
• intangible resources
You’ re the best! Thanks!
• member engagement.
From a macro perspective, the numbers indicate that members most value APHL’ s training and continuing education opportunities, timely and up-to-date information, the opportunity to convene, collaborate and network with peers and subject matter experts, and APHL’ s position as a liaison and voice in advocating for the needs of public health laboratories with various decision makers and funders. While these were the most frequently valued benefits of membership, they are in no way a comprehensive list. We have come to understand that, although the large majority of the benefits offered to our members are regularly used and highly valued, additional promotional efforts are required for activities with lower levels of familiarity, such as our Global Health volunteer opportunities, the Survey Resource Center, Federal grant guidance documents and the member search tool.
The Membership Department looks forward to applying the lessons learned from these responses. Thanks to all who participated in this vital evaluation. We value members’ feedback and strive to make the APHL membership experience even better. n
97 % of respondents recall good or excellent interactions �i��������s�aff
Top Intangible Resources
Informal Professional Collaboration with Colleagues �f�������s�o�����s���o��a����s��of�i�fo��al�colla�o�a�io�� o��o����i�i�s��i������i��coll�a���s��97 % ����o�������i���sa�isfi���o�� �����sa�isfi����i���������so��c�
APHL’ s Crisis Response �f�������s�o�����s���o��a����s��of� APHL’ s crisis response, 98 % reported being sa�isfi���o�������sa�isfi����i���������so��c�
APHL’ s Communication / Marketing of the Value of PHLs �f�������s�o�����s���o�follo�������s�co����ica�io���a����i��� of������al���of����s��91 % ����o�������i���sa�isfi���o�������sa�isfi��� �i�������s��a����
26 LAB MATTERS Winter 2018
PublicHealthLabs @ APHL APHL. org