Lab Bags August 2014 | Page 6

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Competitor review

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Jansport Bags

The online website of Jansport has certain features that are convenient for customers. For one, Jansport already laid out the most important feature at the top of their website page. Jansport already include: (1) Best Sellers, (2) New Items, (3) Everyday Bags, (4) Outdoor Bags and (5) Digital Bags. Jansport already categorize their bags in a convenient way such that customers already know where to choose from. For instance, if the customers want to know the new products Jansport has created, they can freely click the New Items tab. If the customers want to look at bags designed for digital devices, they may click the Digital Bags item. The categories that Jansport has created already provides an easy access to their products.

Hawk

As of today, the website of Hawk is still under construction. However, an alternative website for Hawk bags are from Zalora. The website of Zalora for Hawks are also magnificent. They did not categorize the bags the same as Jansport but they still categorize it effectively. The customers can sort the bags through: (1) Popularity, (2) Lowest or Highest Price, (3) Latest Arrival and (4) Discount. All of these categories are helpful in deciding a particular bag.