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Analytics What is Basketball Analytics? In Sports Analytics: A Guide For Coaches, Managers, and Other Decision Makers, basketball analytics consultant Ben Alamar defines sports analytics as: •  The management of structured historical data •  The application of predictive models that utilize that data •  The use of information systems to inform decision makers and enable them to help their organizations in gaining a competitive advantage on the field of play. Basketball analytics is about using different types of data to solve a problem you have. It is about helping people make better decisions. It’s not just about numbers and more numbers. The people and organizations who use a variety of data in combination will make the best decisions.   In the News 59