La Segmentación del Mercado Copia de Segmentación del Mercado | Page 4
Para que un grupo de consumidores sea
atractivo debe tener las siguientes
características de segmentación:
1. Mensurabilidad
2. Accesibilidad
3. Sustanciabilidad
4. Accionamiento
La Segmentación del Mercado Copia de Segmentación del Mercado | Page 3
La Segmentación del Mercado Copia de Segmentación del Mercado | Page 5
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