LA Contractor Connection Winter 2021 - Spring 2022 | Page 32

Contractor Networking & Relationship Building
LinkedIn Marketing Essentials
AN OVERVIEW OF 2021 CDABP MONTHLY TRAININGS & ACADEMIES
Contractor Networking & Relationship Building
Facilitated by Priscilla Chavez , Manager of Business Development for PCL Construction , the Contractor Networking & Relationship Building training held in April 2021 offered contractors guidance on developing direct business connections in order to position themselves to access opportunities . From doing research to understand marketplace conditions and potential clients ’ internal and external resources to managing and preferably exceeding customer expectations , Chavez provided step-by-step insights for how to effectively network and build productive relationships . View the Networking & Relationship Building Training online .
LinkedIn Marketing Essentials
Held in June 2021 , the LinkedIn Marketing Essentials training was facilitated by Patty Ross , Owner of Golden State Marketing . After a quick overview of the various marketing platforms and reviewing some of the basic steps for creating a business marketing strategy , Patty focused on why and how to set up a LinkedIn profile and how to use the highly-popular platform to highlight your industry expertise , grow your professional network and connect with potential clients . She provided valuable and detailed tips . Watch the Linked in Marketing Essentials Training online .
You can also read CDABP ’ s Shaping Social Strategies : 7 steps for using LinkedIn to reach new clients & grow your business , published by MWIS in Construction Business Owner magazine ; the article provides a helpful summary of the main points covered during the June CDABP training . 32 - imwis . com