SocietÀ
Gianpiero Riva
Gianpiero captured his day-to-day life on his iPhone before deciding to make the photos public on his Instagram account (@giariv). His photos inspired thousands of people to follow him, eventually leading to the publication of a book on iphone photography as well the beginnings of JewelGram, which enables you to put your Instagram photos onto jewellery.
Recommended Italians to follow on social media:
Chiara Ferragni aka The Blond Salad
With 5.7 million followers, Chiara Ferragni is one of the most famous Italians on Instagram. Her unique style coupled with her insight into the fashion world has made her blog The Blond Salad one of the most popular in the world.
Favij
20-year-old Lorenzo Ostuni is the most watched YouTuber in Italy. His channel Favij has 2.5 million subscribers and his gaming videos are particularly popular, many having gained 10 million views.
Yotobi
YouTuber Karim Musa, also known as Yotobi, rising to fame in 2009, had the first popular YouTube channel in Italy. A comedian, videogamer and Internet personality, he now has over 1 million subscribers.