La Cala hilos de plata 2014 Collection Head Jewelry | Page 3

ABOUT US Each piece of La Cala silver threads is a fusion of an avant garde design and the classic crochet technique. The designer, Paola de la Peña, transforms silver threads into exquisite jewels that enhance the beauty of the feminine body and reveal its personality. ! La Cala launched its first jewelry collection in 2006 in Barcelona and, since then, has gained a significant presence internationally. Its work has been recognized with two awards, Enjoia’t 07 and Enjoia’t 08, a prize given by FAD (Fomento de las Artes y del Diseño) to contemporary jewelry designers. ! Following the success of the jewelry line and multiple custom pieces, in 2009 La Cala ventured into the bridal world, presenting the first bridal collection, created for her most special occasion. ! At La Cala silver threads, the pieces are entirely handcrafted (pure silver -1000-) by the designer herself or by a team of women artisans in her home country, Peru, always following fair trade principles. MARIANO CAVENECIA - VALERIA CAVENECIA DE LA PEÑA - PAOLA DE LA PEÑA Barcelona, November 2012 “The name of our brand is a tribute to my great grandmother, who taught me the technique when I was only a child. Thank you Cala.” Paola de la Peña