Event Attendees
Targeted Attendee Pool
Become an Investor
Marketing Highlights
Partnerships
• David C. Driskell Center, University of Maryland at College Park
A collaborative engagement was established in 2015 to exchange programming, exhibits and resident artist enrichment
• Greater Miami Convention and Visitors Bureau
KROMA is the only official visitor center for the GMCVB in Coconut Grove
• KROMA is one of the premiere art spaces under Art of Black Miami
• The Ritz-Carlton Coconut Grove
KROMA curates monthly exhibits at The Ritz-Carlton, Coconut
Grove
• The Coconut Grove Art Festival KROMA is a strategic partner with the festival as well as a non-profit show case exhibitor annually
• Knight Foundation Art Challenge Finalist 2016
Event Attendees
Marketing Mix Create unique touch-point opportunities for building brand awareness, stimulate and drive purchase considerations and generate immediate marketplace responses for sponsors among target consumers.
Event Audience According to Art News magazine, approximately 200,000 visiting and local attendees frequent Miami’ s art fairs to find art experiences during Miami Art Week.
GMCVB Survey The 2015 GMCVB Survey collected data from 300 attendees from the Art of Black Miami venues.
• 52.1 % are extremely satisfied and 29.7 % are very satisfied with Black art venues
• 46.1 % of those visiting Miami came specifically for Art of Black Miami
• 33 % held Bachelor’ s degrees, 22 % held Master’ s degrees & 6.8 % held Doctoral degrees
• 30.5 % stayed for one night, 15.3 % stayed for two nights, 11.9 % stayed for four nights, & 15.3 % stayed for ten nights
Targeted Attendee Pool
• 10,000 local reach
• 100,000 regional and national reach
• 50,000 International reach
Become an Investor
KROMA relies on your corporate contributions so that we may continue to deliver the quality and diversity of art, art education and entertainment for the community. We offer a wide range of opportunities to meet your company’ s marketing goals including a solid marketing program, attendance of thousands and a customized sponsorship program that will enable you to:
• Get your message across to a variety of audiences
• Receive recognition as a sponsor
• Increase your visibility
• Position your organization as a supporter of the arts.
Marketing Highlights
Use of logo in event promotional materials and printed collateral Sampling or couponing Retail / trade promotion High visibility logo placement on KROMA facade marquee Logo placement on sponsorship wall in hospitality area
KROMA Art Space & Studios ∙ 3670 Grand Avenue ∙ Coconut Grove FL 33133 ∙ 305.576.2678 ∙ kromamiami. com