array of health related information from worldwide just
by a click. Since internet transcends geographical
barrier, there is a huge potential to provide valuable
health related information. Inaccurate and incomplete
messages can confuse and mislead public. Stringent
rules are required to govern internet.
Media plays a vital role as an information link
between beneficiaries and public health authorities.
Mass media is a helpful tool and effective way to
persuade target audience to adopt new behaviors and
acquire critical information.
The internet access continues to expand. Regardless
of location it allows people to gain access to wide
The writer is Formerly, I/C PP Unit,
GTB Hospital Delhi
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