Kounta POS Making it Big in Hospitality: Strategies for Growi | Page 8

One of their biggest recent successes, the Dorito Loco Taco, is
an item that is so quintessentially Taco Bell it’s kind of a wonder
it took so long for anyone to think it up. They understand their
market, their image, and their brand, and were able to dream up
a concoction that reinforce every notion we have about the
chain: quasiMexican Frankenfood that is irresistibly delicious.
Now, I’m not suggesting you go out and hire a team of
marketers and food scientists to refine your menu. But you can
follow this model of success, and with minimal investment. Your
POS ought to have a reporting mechanism, and it shouldn’t take
you too long to get detailed reports on how the items on your
menu are selling. You might be able to retire an item or two that
isn’t selling well, and you’ll get an idea of your customers’ favorite
dishes, which should help inspire you to create something new
that you’ll be confident people will appreciate. Beyond that, you
might also notice some trends that can help shape changes.
Perhaps you’ve noticed that an overwhelming number of people
like for you to add gravy to go with the their cheese fries. That’s
a good time to add Poutine to the menu. Use the data you get
out of your POS to identify what it is your customers like about
you, and find ways to double down on those things.