Kounta POS Making it Big in Hospitality: Strategies for Growi | Page 10

OK, so this method sounds downright tautological. How do
you increase revenue for your restaurant? Get people to
spend more money. “Excellent problem solving, Sherlock,” I
hear you saying.
I think this is why so many people nowadays say things like “Increase your
customers’ average spend.” Because what I said sounds self-evident. But when
they change a verb to a noun like that, it has the subtle effect of making people
listen. Clearly this person has a business background, because he is using words
in ways I never heard before, the masses will say. But really, the opposite here is
true. Anyone who uses spend as a noun should be automatically dismissed, while
I should be taken more seriously because I’m not insulting your intelligence.
Besides, advising you to get you customers to spend more money is one of those
concepts so obvious we tend not to even think it, not unlike the Dorito Loco Taco.
Now that we’ve got the basic concept out there, we can look at some ways that
you can achieve this goal.
The classic upsell.
“Would you like fries with that?