• The Basketball Free Throw is a great program
for marketing promotion. The events at the School,
Council, District and Regional level bring together
families, schools and the Knights. We recently
videotaped the Regional BFT in Oshawa and an
excerpt will be shown on the Perspectives program
of Salt + Light Television.
• Sponsors for key events like the Convention
and Golf Tournament are being engaged.
• Relationships with other Catholic organizations
and faith groups are growing. A link to the Catholic
Women’s League has been added to the home page
of our Ontario KOC website.
HOW CAN YOU HELP?
• Make a decision in your mind and in your
heart to promote the Order. Every activity you
are involved at the Council, District, Assembly or
Diocesan Association level has the potential for
marketing promotion. Action will naturally follow
the decision.
• We all know people in our Parishes, Schools
and workplaces. Build a network of contacts to
promote the Knights and their Programs. Are there
any journalists, radio / TV reporters in your network?
• There are two key events coming up :
the Ontario Convention on April 25-57 and the
Golf Tournament on May 31. Both of them need
Sponsors to make financial contributions; in
exchange they will get some publicity. Do you know
anybody (including your own Council) which would
like to be a Sponsor ?
If members or Councils are interested in local
marketing and promotional activities please have
them contact me at [email protected],
tel 416.456.7084
Vivat Jesus
SK Jaime Libaque
2013-14 Ontario State Marketing Director
M a r k e t i n g
i s
a
M i n d s e t
33