Knowledge Sourcing Intelligence Canada Digital Out-Of-Home Advertising Market | Page 4

Rising Demand Which Impact On Market Growth Today’s out of home medium offers new technologies, new formats, and more creative thinking to help advertisers and help their client not only as a tool to increase their reach but also help clients to connect with consumers in captive locations, such as elevators, health clubs, and restaurants. The players in this market need to continuously find unique product implementations and create complementary products and innovative services to increase their market share which is the key factor driving the market.