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remained, instead, CTO’s. I submit they are — or should be — something different. CIO’s need to move beyond technology myopia to become information governance leaders and executive partners in policy direction and enforcement. Someone needs to take control, and CIO’s are in an ideal position to mandate the structure, direction, resources, and accountability necessary to achieve coherent governance of information assets. If the prospect of tackling the legacy problem is daunting, consider another financeinspired concept: zero-based budgeting. With “Zero-Based Information Governance” tied to bottom-up accountability, we have an opportunity to look forward first and stop the bleeding. We can cost cut by slowing the growth of information and applying a more critical eye to Band-Aid technology requests such as e-mail archives or yet more storage, and thereby also achieve better alignment with long-term business goals. In my years of interviewing staff across a range of industries, the most common theme has been, “No one told me what to do, so I did nothing.” Technology is intimidating, particularly to non-Millennials. Think like a parent. Create an environment where information is treated as a valued asset. Instruct, guide, and expect good stewardship. Be accountable. About the Author Deborah H. Juhnke, CRM, is the Director of Information Management Consulting at Husch Blackwell, LLP. 33