KJ SIMSR Horizon Dec - 2014 issue Dec 2014 | Page 18

INTERFACE

IDEAting the Opportunity

Inspiring talk by Dr. Prema Basargekar

P

athfinder Innovation and Entrepreneurship Cell
began the academic year 2014-15 with a B-Plan
workshop which was conducted by Dr. Prema
Basargekar on 31st July, 2014. The event attracted
students from all the courses of SIMSR with around
100 attendees. She elaborated on the idea of
entrepreneurship being the conversion of an
opportunity to an idea. The workshop was really
helpful to understand and recognize the gap
between any two processes, things, segments, &
products and how to overcome it. The 7 Domain
Model with factors like attractiveness of market,
competitiveness, employee base, contingency
plan was also discussed. The speaker also gave us
insight about the nine building blocks to start a

venture - customer segment, value proposition,
channels, customer relationship, revenue
structure, key resources, key activities, key
partnership and cost structure. She also touched
upon how the overview of a B-Plan should look like.
The B-plan should include executive summary,
company ݙ\