KiwiParent from Parents Center NZ Test Volume | Page 16

bedtime BABY Clinically proven 3-step routine to help your baby sleep better Dreamland awaits for your baby when you use Johnson’s® baby Bedtime range of products as part of a nightly routine. Researchers at Johnson and Johnson partnered with leading paediatric sleep expert Dr Jodi A Mindell PhD, to design a 3-step routine that has been proven to help baby sleep better in just one week. Johnson’s® baby Bedtime Bath® and Bedtime Lotion® have been formulated with Naturalcalm™ essences, a unique blend of gentle ingredients and soothing aromas that help soothe and relax baby before bedtime so the whole family can get a good night’s sleep. When used as part of a nightly routine consisting of: 1. A warm bath 2. Gentle massage 3. Quiet activities before sleep Johnson’s® baby Bedtime Bath® and Bedtime Lotion® have been proven to help baby fall asleep easier and sleep through the night better. Research findings from Dr Jodi Mindell’s 3-step routines show: ? Babies fall asleep 37% faster ? 38% fewer night awakenings ? 49% decrease in the total amount of time awake during the night ? 55% reduction in tension / anxiety in mums Try it for seven nights and see what a difference it could make to you and your baby. ® Trade Mark Johnson & Johnson 3153/11 14 kiwiparent – supporting kiwi parents through the early years FP