KIWI RIDER OCTOBER 2021 VOL.2 | Page 90

ROAD NEWS

TRIUMPH SIGNS FOR FIVE MORE YEARS WITH DGR

Triumph Motorcycles has announced that it is sticking with its support of the annual Distinguished Gentleman ’ s Ride for another five years . Triumph states that the renewal of the partnership represents a natural continuation of what has been a great success story , both from the perspective of raising funds and awareness for prostate cancer research and men ’ s mental health , but also in the incredible participation , and the riding community it has fostered for hundreds of thousands of motorcyclists worldwide . As the DGR ’ s major sponsor since 2014 , Triumph Motorcycles is proud to have played a key role in partnership with Mark Hawwa and his team in helping develop the DGR into the world-spanning event that it is today . Contributing support and resources across the years that have raised awareness , amplified the DGR ’ s voice and rewarded its participants has been at the heart of Triumph ’ s role . This in turn has led to legions of Triumph riders , Triumph dealers , staff , family , and friends enjoying their motorcycles , dressing dapper and sharing a common bond in support of their community . “ From the very beginning , we could see the DGR was something truly special that the team at Triumph was incredibly keen to be involved with , both for the cause it represented and also the great day of riding and fun of dressing dapper it delivered ,” says Triumph Chief Commercial Officer , Paul Stroud . “ We are proud to have been the main partner for the last eight years and honoured to have been able to play a part in helping grow such a positive and impactful force for good . Across our world , from our dealers to our staff , to Triumph fans and DGR riders globally , it ’ s very easy to see how much passion and engagement there is for this significant event and riding cause . The renewal of our partnership with The Distinguished Gentleman ’ s Ride was a natural decision to

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