Norton is on track to truly revitalise the brand with the purchase of a range of heritage models kicking off the company ’ s own heritage collection . Starting off the collection isn ’ t a handful of collectables as you might think , with Norton getting their hands on 55 classic Norton motorcycles from collector Ian Loram to start the collection . “ It is highly unusual for any major manufacturer to have the chance to purchase such a large , high quality collection that represents the history of your brand , all in one go ,” said Robert Hentschel , CEO of Norton Motorcycles . “ When the opportunity arose through Ian , we jumped at the chance to buy the collection and bring 55 classic motorcycles home . “ Norton has a near 125-year history that is unrivalled in the motorcycle world – and one we want to celebrate now and in the future . While it ’ s a hugely exciting time for us looking ahead with the recent opening of a new factory , an exciting product road map and the £ 100 million investment from TVS , it ’ s vital that we continue to celebrate the great products of our past