Kiwi Rider May 2022 Vol.1 - Page 20



With the popularity of mopeds and scooters with today ’ s youth , it is a wonder it has taken so long for a brand to harness the power of celebrity to help entice young riders into the fold . Now Vespa is doing just that by teaming up with Justin Bieber . The result of the collaboration is the Justin Bieber X Vespa , an exclusive Vespa model personally designed by the singer . To maximise appeal , Vespa is launching the Justin Bieber X Vespa in three variants , the classic 50 , 125 and 150cc . Setting the Bieber apart from the crowd is a white aesthetic , with the bodywork , seat and rims all coated in white . The engine cowlings and front guard get a further visual hit with the inclusion of white flames and Bieber ’ s signature . Behind the classic Vespa bodywork with its unmistakable rectangular headlight is a full colour multifunctional TFT display , which offers the ability to sync up with all smartphone functions . “ I love Vespa , and to partner with such a classic brand is so cool ”, Bieber said . “ Being able to express myself , whether it ’ s through art , music , visuals , or aesthetics , being able to create something from nothing - it ’ s a part of me . Ultimately the goal in creating and designing is always to put your own unique spin on things .” “ The first time I rode a Vespa was somewhere in Europe , probably either London or Paris . I just remember seeing a Vespa and being like ‘ I want to ride one of those ’. And I had such a great time , just the wind flying through my hair , the freedom . It was fun ”